Our Story
Originating from the state of Michoacán, Noemi Lua Prado, came to Los Angeles to provide for her family and immediately immersed herself in the art of manufacturing frames and mouldings. In 2006, she had the opportunity to buy the company, Southwest Mill, from its previous owners. Without question, she said yes to the opportunity and renamed the company Southwest Moulding Inc. Along with becoming the owner of SWM, she had saved the jobs of the fifty employees who had worked beside her for many years.
With over forty years of knowledge and experience, Noemi continues to encompass her passion for framing, while also drawing inspiration from the love of her family and friends in her works. She has shared her knowledge with her children and granddaughter, as they all share the same enthusiasm and love for what they do. We can proudly say that we are a proud woman and family-owned business that manufacture 100% American-made products. The three generations and the entire SWM family work endlessly to provide you all with the finest moulding, with the best personalized service